Lovely Deviant

Photos by: ROLAND ICBAN

Fashion slants to boundaries that would be too conceptual or deplorably unacceptable, non-functional and consequently becoming un-wearable. More so with its component of “avant-garde”, it gets far-out and the idea of forward-thinking scares conservatives.

Here’s a reason to rethink and enter. Where ought to? A new state of mind where expression of one’s individuality is boundless; a place where the staff is dressed in vintage medical uniforms, wire double-deck beds serve as display media, and knifes as accessory hangers; a place where it’s all about you and what you want to be, a place where you can find the unexpected to be beautiful.



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New retail brand MENTAL takes the floor - unassumingly avant-garde, tastefully referencing Harajuku and Omotesando, introducing new proportions and shapes yet still very easy to wear.

MENTAL offers a wide range of clothing staples and interesting additionals that blur the lines of age and gender. Relaxed-fit tank tops, Loose cardigans and sweaters, contemporary-fit buttoned shirts, drop-crotch pants, carrot-shaped Sarouel pants all have the potential to be worn in by both male and female. The color saturation is a secret for genderless style; no mood or emotion – just emphasis on form and shape that makes one effortlessly stands out (comfortably) in a sea of norms.

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Their dresses are worth the try. They may appear unflattering when hung because of the strangely-cut patterns, but once worn it tells and proves you otherwise.

Most interesting is the manner MENTAL carries forward clichés of far-out and ultra modernism in avant-garde to your every-day, around-the-clock wardrobe – shirts with versatile, utterly “cool” and unique prints for a lazy morning (much notably comfortable you could wear them to sleep as well) , nude or grey knit cardigans during dusk, a waxed jacket for the dancefloor, a zip-up, billowy cotton or a paneled denim sundress for the weekend and more.


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Veering away from the mainstream shouldn’t call for discomfort and a compromise for identity. MENTAL gives you a munificent dose of avant-garde and delivers a kind of tousled finery that’s cleverly keyed into the trends without being desperate about it.

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*The newspaper jump-spread


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Models: Jonathan Maxim Po &
Muriel Orais

Styling: Yves Camingue


Hair & Maquillage: Dominic Sy (09067417462)

Special thanks to: Marion Alcasid for the models (0916646655)

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