(Manila, Philippines)
Don Papa Rum, the locally produced, small batch premium rum is finally
available in select bars and stores in the Queen City of the South. Launched during the world-famous Sinulog festival, Don Papa Rum hosted a party to announce its arrival and boast its pure local origins.
What makes a premium rum?
The
process by which Don Papa is made begins with the selection of some of the
finest and sweetest sugar cane in the world, grown on the rich volcanic soils
of Negros. The resultant molasses are then distilled before being aged for over
7 years in American oak in the foothills of Mount Kanlaon. The rum is then
charcoal filtered to remove any tannins and impurities before being blended to
perfection. Don Papa is crafted with great precision and substantially
amplifies the liquor experience. Best of all, it is 100% made in the
Philippines.
You can only expect a rich,
smooth taste every time you drink Don Papa Rum. It’s light and fruity on the
nose, smooth and delicate in the mouth with a long textured finish. The art and
precision in the process of making this rum make it so good that you can even
drink it neat.
Whether mixed with cola or in a
daiquiri, Don Papa is superb. To stretch what Don Papa can do for mixes, the
Bleeding Heart Rum Company worked with Kathryn Eckstein, a young, creative
mixologist, to produce a range of cocktails made uniquely from
local ingredients. "Kapag Serious Ka," her take on the
famous Caprioska is particularly delicious. The precise recipe remains a secret
but does include a shot of Don Papa, some crushed calamansi, a little muscovado
sugar
and a splash of soda.
The packaging alone is an
eye-catcher with its design inspired by Philippine wildlife, the Carabao and
the Tarsier, as well as sugarcane fields of Negros ,
and an illustration of Papa Isio. The bottle and the taste have set an
unrelenting new standard in Philippine luxury.
"This country is the second largest rum market in the world, yet
does not have a genuinely premium rum. With Don Papa, we wanted to rectify
that: beautiful packaging, a great story and of course, a delicious rum. A
rum so good, we think you can even drink it neat!" says Andrew Garcia, local market head for Don Papa small batch
rum.
The name of the rum itself was
inspired by the story of a man widely known as Papa Isio, one of the
lesser known figures of the Philippine revolution against the Spanish. Island
patriot, nationalist, leader of a group of babaylanes and fighter for
social justice, Papa Isio briefly led his island to
independence before joining the main revolutionary movement.
Don
Papa small batch rum can be found in Cebu at the following bars:
Vudu Lounge, Formo, Gilt, Scrapyard, Penthouse, Loft,
Pump, Alchology, Juliana, Yo Latino 1 & 2, Arena, Club Mermaid, Jokers Arm,
and in the following retail stores : Kawin and Angel Axerces.
***
About
the brand
Don Papa is a premium
aged small batch rum from Negros Occidental, Philippines. Distilled from some
of the finest sugar cane in the world, Don Papa is first aged 7 years in oak
barrels in the foothills of Mount Kanlaon before being blended to perfection.
For the complete list of stores and further information, visit www.facebook.com/DonPapaRum and follow @donpaparum on Twitter.
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