Ayala Malls has always shaped the lifestyle of Filipinos, and the introduction of this latest fashion series continue to reinforce its position at the premiere lifestyle and shopping destination. With much fanfare and a healthy dose of hype, Ayala Malls Style Origin has redefined and elevated retail experience through a reverent series of unique lifestyle initiatives this June.
Together with Tiger 22’s DJs and the city’s community brand ambassadors, Style Origin will kick off with High Street Fashion Show, FASHION BEATS. The perfect mix of world class and local brands housed in each of the Ayala Malls will give metro’s style savvies a chance to preview the latest collection for Spring-Summer with the latest collection from Top brands such as Bench, Bayo, Kamiseta, etc, while local band Never The Strangers, whose hit single, “Moving Closer”, peaked in the local hit charts this year will accompany them on stage on June 15, 4pm at the Activity Center.
Follwing Fashion Beats at 6PM, MENSWEEK brings together fashion designers across the city’s grid in one place, featuring dudes taking the center stage.
The main event showcases the first ever men’s show in the Philippines, showcasing collections of more than 20 Filipino designers. Among these featured designers for the Cebu leg are Phillip Rodriguez, Arcy Gayatin, Yvonne Quisumbing, and Cary Santiago.
From June 21 to 24, witness a haven of fashion and beauty finds with live music and fashion or beauty consultation from Ayala Malls’ partners, Philippine fashion icons and celebrities through Style Souk.
Ayala Malls will be opening the doors to what was formerly limited to a few with high-street fashion shows, which will highlight labels and features celebrated personalities, and STYLE SOUK, a four-day fashion and lifestyle event that brings together fashionphiles, designers and stylists, along with exclusive deals, freebies and treats.
It doesn't end there!
To cap off Style Origins will be the culmination of STYLE STAR PICKS, a campaign that is open to all Ayala Mall’s shoppers who have been photographed by Ayala Center Cebu’s roving eye. Dress fashionably, strut your style in Ayala Malls and upload your photo in the Facebook Page until June 21. Shoppers who have had their photos taken and uploaded will give them a chance to win a 25,000 shopping spree and an exclusive feature in Philippine Star.
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