Havaianas Celebrates 50 Years with FILIPINAS Collection

It’s fresh from the summer season, and it’s the perfect time once again for Havaianas to welcome back its patriotic fashionalism with this year’s Havaianas Filipinas 2012 collection, 
coming to stores nationwide June 9.

In line with the Havaianas celebration of 50 years of happy fashion, summer, and good memories, the world’s leading flip-flops brand is bringing another reason to inspire Filipino Havaianaticos to celebrate and become stylishly loud and proud with a collection that has become close to their hearts. 

Since 2006, Havaianas has honored the Philippines’ rich and colorful culture with its annual Filipinas collection. “Our National Independence Day has significantly inspired the brand to bring pairs that convey stylishly patriotic Havaianas flip-flops," shares Anne Gonzalez, Managing Director of Havaianas Philippines. "This year, what we have in store is a bolder and edgier design in three colors: brown, black and blue. This collection’s style, of course, is aligned with the brand’s much-loved fun and carefree fashion that Filipinos have strongly 
identified with over the years.” 

Given that patriotic fashionalism has always been the bright idea behind every Havaianas Filipinas pair, this year’s collection features bold and graphic letters in white and gray, which spell PINAS on its buttery soft soles. Meanwhile, its straps are embellished with rectangular pins thoughtfully created with the Philippine flag’s colors—blue, red, white and yellow.

 In keeping with its fun fashion credo, Havaianas Philippines is also spearheading the 
Liberate Your Feetcampaign for the Filipinas collection as a way of going further in sharing national pride. Posters, in three colorful variations, are set up on all All Flip-Flops stores nationwide, along with authorized provincial retailers. 

HAVAIANAS “Liberate Your Feet” campaign
Win your very own special pair from the Havaianas Filipinas collection
Ongoing until June 27

By taking photos of the Filipinas posters in all All Flip-Flops stores, these will serve as raffle entries and 50 lucky winners will stand a chance to receive their very own special pair from the Filipinas collection along with a gift box with a personal note. 

Promo is open to Philippine residents who are 
a.) 15 to 45 years old who have 
b.) both Instagram and Twitter accounts that are visible to the public, and 
c.) who follow the Havaianas Philippines official Twitter account (www.twitter.com/havaianasphils).  

In Cebu, contestants must go to All Flip-Flops SM or Ayala, take a photo via Instagram of the official Filipinas poster. In order for the entry to qualify, the Instagram photo must clearly and visibly contain 
a) the Havaianas logo 
b) the Filipinas pair in the same frame to be eligible. The photo taken via Instagram must be posted on Twitter with a) a mention of @havaianasphils and b) the hashtag #FILIPINAS2012 in order to qualify as a raffle entry and must be publicly viewable. 

First Draw: June 15, 2012 will generate 20 winners
Second Draw: June 22, 2012 will generate 20 winners
Third Draw: June 28, 2012 will generate 10 winners

Trendy and exciting, Havaianas Filipinas 2012 limited edition collection is definitely crafted to make every Filipino Havaianatico wear and banner their national pride, in literally, the fun-fashionable way.


Havaianas celebrates its 50th year of sharing summer happiness this 2012. Experience the summer vibe that never goes out style with the world’s favorite rubber flip-flops brand.  A.L. Amizade Marketing, Inc. is the exclusive sub-distributor of Havaianas in Central and Eastern Visayas. Take part in the Havaianas story and grab a pair now. In Cebu, the Havaianas Filipinas 2012 Collection is available at All Flip Flops Ayala and SM and Rustan’s. Havaianas is also available in Republik, Maribago Bluewater Resort, Abaca Boutique Resort, Walk In Shoppe at the Imperial Palace Lobby, R.O.X Ayala and LYM Virus Boutique, Paseo Saturnino branch. The Havaianas Kid's line is also available at Playpen at the Banilad Town Centre. For more information, check out www.havaianas.com


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